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Sisters Verticaa Dvivedi and Madhu Chowdhury, founders of The WADE ASIA platform for women in design and architecture pre-released their first book together called “The Top Angle”. The event was held on 14th June 2024 at Taj Mahal Hotel, New Delhi during the special ceremony of NAREDCO MAHI Women in Real Estate & Construction. The WADE ASIA and MAHI initiative resonate on the common grounds of their objectives. Supported by the NAREDCO Top Leadership, the event was hugely successful.

Seen here are the top leadership of NAREDCO (National Real Estate Development Council) along with Verticaa Dvivedi, Founder of The WADE ASIA, world’s largest award platform for women in architecture, Interior design and professionals in creative pursuits and the built environment: From left: Mr. Ravi Reddy, President – Nextgen, NAREDCO,  Mr. Rajan Bandelkar, Vice Chairman, NAREDCO, Ms. Verticaa Dvivedi, Dr. Ananta S Raghuvanshi, President – MAHI, NAREDCO, and Mr. G Hari Babu, President, NAREDCO

Get ready to dive into “The Top Angle,” the upcoming book by leaders Verticaa Dvivedi and Madhu Chowdhury. With decades of wisdom from those who have walked the path, this essential guide is designed to help women in architecture, interior design, and built spaces to spot and surpass barriers in their professional journeys and to ease the path in their personal journeys.

About the Book: “The Top Angle”

“The Top Angle” is a comprehensive go-to guide infused with the collective wisdom of the The WADE ASIA community. This book combines extensive research, real-world examples, and invaluable insights drawn from nearly a decade of advocacy for women in design. Whether you are an emerging designer, a seasoned architect, or a professional in built spaces, this book serves as your essential tool to identify and overcome professional challenges.

Since 2016, The WADE ASIA has been steadfast in its commitment to recognizing, rewarding, and uniting women in design. What started as a modest gathering has blossomed into a dynamic community spanning the continent, with participation from women and girls in over 15-18 states annually. For close to a decade, The WADE ASIA has garnered submissions of more than 37,000 projects and showcased more than 2500 of them through physical and digital means in their national platforms. It is worth mentioning that The WADE ASIA had started with the key objective of ensuring visibility of women-led designs and development. Another key objective is to recognize the contribution and reward through national level competitions. Today, girls from small towns and metros join The WADE ASIA from more than 15-18 states annually.

In their debut book, “The Top Angle,” Verticaa and Madhu share candid reflections, personal anecdotes, and experiences from hundreds of women who have participated in WADE ASIA. These narratives provide inspiration and guidance for the current generation and future trailblazers. The book presents a unique perspective, encouraging readers to navigate their paths with confidence and wisdom.

Highlights include insights from The WADE ASIA’s pioneering live project competitions, where 200-250 final shortlisted projects compete LIVE across 15+ categories from among thousands of submissions. Through this book, readers gain a bird’s-eye view of the challenges and triumphs faced by women in design, equipped with practical strategies and encouragement to forge ahead in their careers.

“The Top Angle” encapsulates the essence of WADE ASIA’s mission and vision, offering a roadmap for women to achieve their full potential in the design industry.

About the Authors:

Verticaa Dvivedi’s story is one of resilience and inspiration. Arriving in Delhi with just a backpack and 3000 rupees, she has since built a successful career in publishing and exhibition. Her passion for community led to the founding of The WADE ASIA in 2016, a pioneering ecosystem for Women Architects & Designers. Joined by her sister Madhu Chowdhury, Verticaa has dedicated nearly a decade to recognizing and celebrating the contributions of women in design. Madhu adds structure & directions to Verticaa’s high-flying dreams. She is the wind beneath her wings.

Verticaa remembers the beginning of The WADE ASIA, “When I think about people who began The WADE ASIA movement, I cannot forget the tremendous contribution of Madhu, Neha, Komal, Deepshikha and my friend Swati. Those who applaud The WADE ASIA must applaud their contribution. Last but not the least, my daughter Chukchuk who was just a few years old and while she needed my maximum attention, she allowed me to work during the odd hours to create & continue this movement.”

 Who can benefit by reading “The Top Angle”

“THE TOP ANGLE” is perfect for girls and women involved in architecture, interior design, in any creative pursuits like art, décor, photography, painting and professionals like engineers, consultants, project managers, women in real estate and others in the built environment. It’s especially valuable for females aspiring to join any of the above fields and those who are seeking to maximize their potential in the design industry.

About The WADE ASIA: Largest platform for women in design & architecture

Since the last 9 years, The WADE ASIA stands as a beacon of inspiration and empowerment in the world of design and architecture. Founded in 2016, this pioneering initiative was born out of a simple yet profound quest: to uncover and celebrate the contributions of women in the fields of interior design, architecture, and the built environment. Frustrated by the lack of visibility for women-led projects, Verticaa’s determination led to the creation of The WADE ASIA, the world’s first and largest platform dedicated to this cause.

Objectives of The WADE ASIA

  1. Visibility: Ensuring visibility to women-led projects
  2. Mentorship: Bridging the gap between established and emerging designers
  3. Support: Providing a platform for women seeking to return & restart
  4. Learning: Facilitating continuous learning through discussions & research
  5. Celebration: Celebrating the life, work, and achievements of women in design.
  6. Recognition: Offering rewards and recognition to exceptional women in the industry

Pre-order Price and official Release date,

Pre-order your copy today on the websites:

www.surfacesreporter.com/book_the_top_angle_by_wadeasia

Pre-order accepted until 20th August 2024 | Price: INR 370/- (Only paperback)

Official Launch / Release Date: 23rd August 2024, Yashobhoomi, Delhi

Price: INR 550/- (Paperback); Hardcover: INR 700/- (Hardcover)

Be among the first to gain access to this transformative guide in a pre-release cost. Available in hardcover, paperback, and e-book formats.

For more info contact hello@wadeasia.com

June 2024, New Delhi: WADE ASIA, the platform for community of women-led developments & design is the Community Partner of the 3rd NAREDCO MAHI Convention, the women wing of National Real Estate Council.

WADE ASIA, stands as a beacon for recognizing the contribution of women in design and promoting, supporting women in various creative fields, including architecture, art, photography, engineering, construction and interior design. WADE, which stands for Women in Architecture and Design Ecosystem offers the largest platform for women to network, learn, and share experiences. WADE ASIA organizes the largest award competition for women in architecture & design in the world. This ensures highest visibility of women-led projects, fostering mentorship between established and emerging designers and facilitating research-driven learning opportunities. The annual WADE ASIA gathering attracts architects and interior designers from more than 15 states of India.

The 9th edition of WADE ASIA is scheduled to take place in New Delhi from August 22nd to August 25th ‘24 at Yashobhoomi IICC, Dwarka. Of these, two dedicated days from 23rd and 24th August will witness enlightening discussions, keynote speeches, and presentations, climaxing with the prestigious WADE Awards ceremony. Additionally, throughout the event for four days, there will be an exhibition showcasing interior products, installations, and books authored by architects and designers, as well as artworks and photographs crafted by women in the architectural and design fields.

In line with its mission to enable networking among the community for celebrating women in design, WADE ASIA is proud to be the Community Partner of the 3rd NAREDCO MAHI Convention. Organized by NAREDCO MAHI, one of the largest women’s leadership initiatives under the National Real Estate Development Council (NAREDCO), the convention aims to empower women in the real estate sector by providing a platform for inclusion, knowledge sharing, mentoring, and networking. The initiative focuses on advancing equality of opportunity and enabling women to participate in the creation of national policies, programs, and fiscal reforms.

With WADE ASIA and NAREDCO MAHI coming together it is also an attempt to facilitate meaningful conversations between women in architecture and design and women in real estate.

The 3rd convention of NAREDCO MAHI will be held on 14th June 2024 in New Delhi, it will offer attendees an enriching experience, featuring opportunities to network with powerful women, build connections, find mentors, and forge lasting relationships that will propel them forward. Participants will also get a chance to sharpen their skills by learning from industry experts through workshops and seminars, gaining valuable knowledge to dominate the market. The convention is also poised to motivate attendees and help them set business goals by sharing the inspiring stories of successful women who have achieved great heights in the real estate domain.

Panel Discussion

More info:
Instagram WADE ASIA:
 @wadeindiaasia
www.wadeasia.com

For the 2nd time MERINO continues to strengthen its position as the Presenting Partner of the WADE ASIA Architecture Conference to host MERINO DESIGNS INDIA ARCHITECTURE CONFERENCE from 22-23-25 Aug ’24 at Yashobhoomi, (IICC), in New Delhi.

WADE ASIA is one of the topmost architecture events in India and the largest award platform for women in design & architecture in the world.

Various complementary concurrent events like MATECIA Building Material Exhibition, India Furniture Conclave and India Interior Retailing (IIR) happen alongside WADE ASIA, giving it scale and value for money for exhibitors.

The mega event is a melting pot of various stakeholders from the industry including architects, building product manufacturers, furniture OEMS, and showrooms, dealers & distributors.

MERINO INDIA has established itself as a global giant when it comes to interior solutions, with a plethora of products like – Prelam Panels, Haute Matte Luvih Surfaces, PU+ Meister Panels, High Gloss and High MAR resistant MR+ laminates, LVT Flooring, Restroom Solutions, Wall Cladding, Solid Surfaces along with wide range of Decorative and performance Laminates.

Here is an exclusive video of Merino at Matecia 2023

Recently, we have seen MERINO unveil a state-of-the-art plant for manufacturing FABWOOD, the health friendly chipboards.

Today, the group is present in 80+ countries across the globe and is one of the world’s largest manufacturers of decorative laminates.

MERINO and WADE ASIA resonate with their common goal of engaging the design fraternity with the right knowledge & insights. 2023 edition of WADE ASIA ARCHITECTURE EVENT had more than 50 speakers, 150 jurors, 450 special guests and 3500+ delegates and 15000+ architects & designers among the 50000+ visitors of the Mega Trade show.

“With the strong intent to deliver meaningful takeaways to each stakeholder, WADE ASIA is poised to set new benchmarks this year. MERINO believes in contributing to the design fraternity and we resonate with their ideas and ideologies. My team is excited to partner with MERINO’s proactive team,” says Vertica Dvivedi, Founder, WADE ASIA Architecture Event.

With a very successful association in 2023, this year is awaited by both the teams to take the objectives further.

SAVE THE DATES

MERINO DESIGNS INDIA ARCHITECTURE CONFERENCE, 22-23-24-25 August ‘24 happening at India’s latest and largest convention & exhibition centre, Yashobhoomi, (IICC), Dwarka, Delhi.

Registration link – https://www.wadeasia.com/visitor-registration/

hello@wadeasia.com | www.wadeasia.com

Here are some glimpses from Merino at Matecia 2023

Check the coverage of Merino x WADE AISA 2023 in Surfaces Reporter Magazine

Celebrating Women in Design since 2016!

Discover excellence at WADE ASIA – India’s largest award platform dedicated for recognizing and celebrating Women in Architecture and Design.

Our competition, WADE ARCHIDESIGN NATIONAL COMPETITION welcomes all Indian Women Architects, Designers, Artists and Photographers to showcase their creativity and talent on a national stage. WADE offers a platform for showcasing your skills and gaining recognition in the industry. With a plethora of brilliant jury members, fostering insightful conversations and networking opportunities we look forward to your submissions.

Submission of entries is now open till 1st Jun, 2024.

Competition Categories

1. YOUNG ARCHITECT OF THE YEAR
2. YOUNG INTERIOR DESIGNER OF THE YEAR
3. EXCELLENCE:

  • Fascinating Facade
  • Commercial
  • Retail
  • Residential (above 3000 sft)
  • Residential (upto 3000 sft)
  • Residential (Group housing)
  • Landscape
  • Public Buildings
  • Industrial Buildings
  • Hospitality
  • Healthcare
  • Sustainability
  • Healthy and Safe Interiors

4. BEST USE OF COLOR
5. BEST USE OF LIGHTNING IN INTERIOR
6. ARTIST – PAINTING
7. STUDENT
8. PHOTOGRAPHY

A PATHWAY TO RECOGNITION

Our unique competition is a two-round process – that starts with ONLINE SUBMISSIONS reviewed by our expert Jurors.  The finalists then compete in a LIVE JURY PRESENTATION, followed by a stimulating Q&A session. It’s not just a competition; it’s a great learning opportunity where you gain valuable feedback and exposure for your work.

CELEBRATE SUCCESS IN STYLE

Shine bright at the Gala Ceremony. Winners get to bask in the limelight at our grand Gala ceremony where their achievements are recognized and celebrated. It’s not just an award; it’s a symbol of excellence in architecture and design. The journey from submission to presentation to felicitation is not just rewarding but also a great learning experience that can elevate your career.

Award through NOMINATION

From Role Models to Lifetime Achievement or those who have made a Special Contribution, this award aims to recognize and honor the most deserving people. Award through nomination aims to recognize and reward Women Architect, Designer, Artist, and Academician from India who have gone above and beyond and made a lasting impact in our community.

Nomination Categories

1. Lifetime Achievement
2. Woman Art Maestro
3. Sustainability Champion
4. Special Contribution
5. Role Model of the Year
6. Woman in Luxury / Design Business
7. Woman Comeback Champion
8. Woman in Engineering
9. Woman in Academia

Applicants have the option to self-nominate themselves or they can also nominate someone else.

GUIDELINE: https://www.wadeasia.com/wade-awards-through-nomination-2024/

NOMINATION FORM: https://www.wadeasia.com/self-nomination-wade-awards-2024.php

SPONSORSHIP OPPORTUNITY

Check out the categories and send your query to madhu@wadeasia.com or call us at 9867333972.